Independent Design Practice
Nov 2025 – Present
Building products for ambitious startups and mission-driven orgs, shipping end-to-end with Claude Code. Mentoring designers in the field on ADPList.
Senior Product Designer with 10+ years building consumer products at scale.
Designed membership, growth, and 0→1 experiences for tens of millions of players at Rockstar Games. Founding designer at two marketplaces. I prototype in code, run experiments to learn what people actually value, and ship work that moves measurable business outcomes.
Experience
Rockstar Games
Senior Product Designer
Nov 2021 – Nov 2025
Designed membership, growth, and 0→1 experiences for tens of millions of players. Built Rockstar's design system across teams, setting shared color, grid, contrast, and spacing standards.
WollenDance
Founding Product Designer
Aug 2020 – Oct 2021
Designed and shipped class discovery and recommendations for a two-sided marketplace, and defined the onboarding flow for both sides of it.
Giving Tech Labs
Founding Product Designer
Oct 2018 – Aug 2020
Owned 0→1 design for X4I, a marketplace for nonprofit and tech entrepreneurs, setting product vision and visual identity from concept through ship.
Gage Academy of Art
Creative Manager
Sep 2016 – Oct 2018
Redesigned class registration for clarity and visual hierarchy, and led a full visual rebrand to reposition the academy for a younger, digitally-native audience.
Education
Carnegie Mellon University
M.A. in Arts, Entertainment, & Media Management